70 years of La Maison DIOR

Short Memories

Christian Dior was a French fashion designer whose post–World War II creations were wildly popular, and whose legacy continues to influence the fashion industry.

Legendary fashion designer Christian Dior was born in northern France in 1905. In 1947,  Dior exploded onto the Paris fashion scene with designs that flew in the face of wartime restrictions and reintroduced a femininity and focus on luxury to women’s fashion. His resulting success, based on the innovation of both his designs and his business practices, made him the most successful fashion designer in the world. His designs have been worn by film stars and royalty alike, and his company continues to operate at the forefront of the fashion industry. Dior died in Montecatini, Italy, in 1957, at the age of 52. (biography.com)


It was at Granville, at the beginning of the 20th century, that Christian Dior spent the first years of his life, in the turn-of-the-century setting of the villa named Les Rhumbs. Of the building with its soft pink and gray stone roughcast facade, perched on a cliff top and surrounded by an English garden, he kept “the sweetest and most wonderful memories”, he wrote in his memoirs, before exclaiming: “What can I say? My life, my style owe almost everything to its location and its architecture.”


Wednesday, 12 February 1947. On this morning it’s -6°C in Paris. It’s the final day of the spring-summer season shows, and is also the coldest winter since 1870. Christian Dior arrives very early at Avenue Montaigne. The street is still calm, but things at number 30 are already a mix of anxiety and excitement.

The show has started. One, two, three looks, recalling the forms of flowers, emerge to the rhythm of their poetic names. Cocotte, Cythère, Colibri, Caprice… The collection’s ninety outfits accentuate womanly curves. In a France still bearing the scars of the Second World War, Christian Dior played a card of splendor and abundance.

The magic occurs through a rain of applause. Christian Dior idealizes the shapely female body of the woman and instantly renders the square shape inherited from the war obsolete. In harmony with the mood of the moment, advocating a return to the art of pleasure, and, quite simply, the happiness of living.

Everything needs to be perfect, in harmony with the new vision of the woman he’s exalting: sensual, radiant with joy, daring. In other words revolutionary, from the haute couture dress that shapes her curves, to the seductive scent of her perfume .

“Whatever happiness I might have in my life, nothing can surpass what I felt at that moment.” he would write in his memoirs.

You can see more: 70 years of La Maison DIOR

Don’t forget: happiness is the best outfit! 

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Featured image from: thefashionabletruth

Happiness is the secret to all beauty, there is no beauty that is attractive without happiness. Christian Dior